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apricot brandy
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great380.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.25avg listing price — sweet spot $15–$100
Price range
Good£9.97–£24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 34K searches