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apple puree
Skip itPrices mostly outside the sweet spot ($0.82–$17.04) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great291.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£100K£100K/yr · 88K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Price range
Bad£0.82–£17.04cheapest to priciest tracked listing — scored on the share inside $15–$100