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yellow t shirt
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.52–$11.46) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+76.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£113K£113K/yr · 597K searches
Review moat
Bad4,326.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.65avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£11.46cheapest to priciest tracked listing — scored on the share inside $15–$100