45
yellow socks
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,149.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.85avg listing price — sweet spot $15–$100
Price range
Bad£2.81–£17.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£22K£22K/yr · 81K searches