45
wrist warmers
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good595.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.10–£24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 77K searches
Growth
Bad-79.1%90-day search growth — must beat 0% to launch