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wrendale notebook
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£15.27avg listing price — sweet spot $15–$100
Review moat
Good580.23avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.98–£41.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 478K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand