23
world book day costumes adults
Skip itSoft demand (-99.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Good526.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.28avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£9.35–£22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad£77K£77K/yr · 1.1M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-99.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier