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work jackets for men
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible£31.46avg listing price — sweet spot $15–$100
Price range
Great£7.61–£93.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good961.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad£36K£36K/yr · 948K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.6%90-day search growth — must beat 0% to launch