46
work jacket
Skip itSoft demand (-68.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible£27.79avg listing price — sweet spot $15–$100
Price range
Great£7.61–£85.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,396.95avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad£20K£20K/yr · 225K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand