46
wooly hats women
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.57–£45.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,801.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 80K searches
Growth
Bad-67.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand