39
wool socks
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£13.07avg listing price — sweet spot $15–$100
Price range
Good£9.32–£22.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,952.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£42K£42K/yr · 209K searches
Growth
Bad-53.6%90-day search growth — must beat 0% to launch