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woody toy story
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£18.92avg listing price — sweet spot $15–$100
Growth
Great+78.7%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good£7.45–£34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,886.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay£132K£132K/yr · 145K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand