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41

woody costume

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A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 23Conversion 14Competition 50Returns 74Price range 78Avg price 94Brand share 21Review moat 81Quality gap 45

Avg price

Great£22.72

avg listing price — sweet spot $15–$100

Review moat

Great382.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.78–£42.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£55K

£55K/yr · 223K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale