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womens swim shorts
Worth a lookShows demand growing +107.2% this quarter, but weak search conversion (0.8%) keeps it on the watch list.
Growth
Great+107.2%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Review moat
Great467.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.18avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay£5.85–£21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£76K£76K/yr · 691K searches
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale