55
womens socks & tights
Worth a lookShows low returns (0.4%), but soft demand (-28.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,830.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.50–£21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£170K£170K/yr · 438K searches
Avg price
Bad£8.74avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand