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womens pyjamas
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good734.46avg incumbent reviews — the moat a new listing must climb
Market size
Good£447K£447K/yr · 5.5M searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£6.23–£21.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand