51
womens oversized hoodie
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-45.9% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£16.61avg listing price — sweet spot $15–$100
Price range
Good£5.81–£38.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,351.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 105K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand