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womens jogging bottoms
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£6.13–£27.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Review moat
Okay2,910.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad£33K£33K/yr · 382K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Signals High Returns