Skip to content
29

womens halloween costume adult

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 6Growth 13Conversion 2Competition 8Returns 33Price range 63Avg price 77Brand share 17Review moat 63Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.96

avg listing price — sweet spot $15–$100

Review moat

Good990.89

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.96–£31.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Market size

Bad£22K

£22K/yr · 728K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale