40
womens gilets
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great£20.15avg listing price — sweet spot $15–$100
Price range
Great£8.86–£64.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad5,504.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad£17K£17K/yr · 714K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Signals High Returns