31
wolf
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good£3.83–£38.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good984avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 380K searches
Signals Low Review Barrier