29
wicked for good
Skip itSoft demand (-84.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£18.41avg listing price — sweet spot $15–$100
Review moat
Good600.14avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.14–£32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£117K£117K/yr · 303K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-84.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier