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white t shirt
Worth a lookShows low returns (0.9%), but a deep review moat (6,974 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.71avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£105K£105K/yr · 475K searches
Price range
Bad£3.25–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,973.89avg incumbent reviews — the moat a new listing must climb