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white skirt
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good734.03avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.06–£37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.60avg listing price — sweet spot $15–$100
Market size
Okay£106K£106K/yr · 1.1M searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale