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white shirts for women
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good626.19avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Price range
Okay£6.67–£18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad£59K£59K/yr · 551K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale