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Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Great+78.6%90-day search growth — must beat 0% to launch
Price range
Good£5.03–£42.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Review moat
Okay1,780.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay£233K£233K/yr · 2.5M searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Returns