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white leggings
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,114.35avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Price range
Bad£3.60–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£25K£25K/yr · 108K searches
Signals No Dominant Brand