61
white dress
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Growth
Incredible+159.1%90-day search growth — must beat 0% to launch
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.29avg listing price — sweet spot $15–$100
Price range
Great£5.80–£55.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,070.76avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad£20K£20K/yr · 608K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale