46
white boots
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible£24.86avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great£5.98–£41.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good659.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad£33K£33K/yr · 258K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns