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wheres wally costume kids
Skip itSoft demand (-98.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible30.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.60avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 123K searches
Growth
Bad-98.4%90-day search growth — must beat 0% to launch
Price range
Bad£7.13–£14.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier