55
west ham
Worth a lookShows low returns (1.0%), but a small market ($198K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great308.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.36avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good£3.06–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£198K£198K/yr · 430K searches
Signals Low Review Barrier