52
wellies
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but soft demand (-55.0% this quarter) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great£21.87avg listing price — sweet spot $15–$100
Price range
Great£8.06–£113.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£529K£529K/yr · 2.3M searches
Review moat
Okay1,569.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand