46
wellies size 3
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good881.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£6.65–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£37K£37K/yr · 78K searches
Growth
Bad-56.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand