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wedding dress
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible£35.52avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good£8.16–£136.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good917.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 1.8M searches
Returns
Bad10.7%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale