40
wax jacket reproofing
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Price range
Good£4.55–£32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,164.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£168K£168K/yr · 75K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-66.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand