51
waterproofs
Worth a lookShows beatable incumbent ratings (4.1★), but a small market ($34K/yr) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£20.57avg listing price — sweet spot $15–$100
Price range
Great£4.37–£70.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,626.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 211K searches