55
waterproof
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible£24.08avg listing price — sweet spot $15–$100
Price range
Great£5.85–£83.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,012.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay£222K£222K/yr · 1.2M searches
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand