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waterproof trousers kids
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good£5.83–£24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,393.26avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad£95K£95K/yr · 210K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch