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waterproof spray for shoes
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,398.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£199K£199K/yr · 226K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Growth
Bad-63.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.68–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand