36
waterproof spray for boots
Skip itSoft demand (-81.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,156.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£67K£67K/yr · 37K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-81.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.78–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100