46
waterproof socks
Skip itSoft demand (-58.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£15.82avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good833.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.97–£24.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£212K£212K/yr · 703K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.3%90-day search growth — must beat 0% to launch