47
waterproof apron
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,672.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.85–£19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 109K searches
Signals No Dominant Brand