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water shoes
Worth a lookShows demand growing +185.9% this quarter, but weak search conversion (1.2%) keeps it on the watch list.
Growth
Incredible+185.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£334K£334K/yr · 2.8M searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.92avg listing price — sweet spot $15–$100
Review moat
Bad4,658avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.15–£17.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals Trending