38
walking dead merchandise
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great118.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.52avg listing price — sweet spot $15–$100
Price range
Good£5.09–£25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 55K searches
Signals Low Review Barrier