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vivienne westwood earrings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Review moat
Good742.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good£116.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£7.96–£233.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£138K£138K/yr · 233K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand