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vampire costume women
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£19.55avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good£7.22–£33.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good791.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad£39K£39K/yr · 295K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale