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vampire costume kids
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.26avg listing price — sweet spot $15–$100
Review moat
Good605.37avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.15–£33.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 957K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand