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union jack scarf
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($3K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good565.62avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.52–£19.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Market size
Bad£3K£3K/yr · 9K searches