60
underwear women
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£387K£387K/yr · 3.3M searches
Avg price
Okay£11.67avg listing price — sweet spot $15–$100
Price range
Okay£4.76–£21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,201.38avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand