55
under armour mens shorts
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Great+75.2%90-day search growth — must beat 0% to launch
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Price range
Good£7.03–£34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad8,508.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 238K searches